What’s more important than data in health care? It’s putting that data into action to gain a cohesive picture of the patient.

Just how severe is physician burnout? A 2019 report by Medscape put it at approximately 44% –– nearly half of the more than 15,000 respondents across 29 specialties who have long-term, unresolved stress that often results in exhaustion, overwhelm, detachment, and lack of feeling personal accomplishment. What’s to blame?

“If you want to know where the investment is [in healthcare], follow the ‘Rs’.” This was a key message delivered at Dreamforce in 2015 by Salesforce Chief Medical Officer Joshua Newman, MD MSHS, during his keynote.

The patient journey looks much different today than it did several years ago. From diagnosis to treatment, most patients have many more stops along the way than ever before.

The healthcare and life sciences industries are evolving at a rapid clip, driven primarily by the shift to value-based care and changing patient behavior.

As patients become more involved and invested in their own wellness by leveraging technology, healthcare organizations must also reimagine the experience they provide to thrive in a digital age.