One of the biggest challenges when it comes to creating connected, personalized customer experiences is managing multiple systems that are disconnected from one another.
Salesforce has become one of the most pervasive CRMs for facilitating sales, supporting services, and empowering responsive customer engagement, but without a strategy and system for integration, valuable enterprise data can quickly amass in cloud and data silos. With 89% of IT leaders reporting that data silos inhibit digital transformation initiatives, data aggregation is the key to successful technology adoption, maximized investment, and improved business performance.
Last week Salesforce announced that it is acquiring MuleSoft for $6.5 billion dollars leading many around our offices to jump for joy. Here’s our take on the acquisition and what it means for our clients.
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